Kids Week

Branding / print design / collateral design / digital design / social media design / brochure design / out-of-home advertising / animation

Kids Week is an annual campaign run by Official London Theatre. For the month of August, kids go free with a full-price paying adult to a huge variety of top London theatre shows.

In 2022, I was tasked with a rebrand of the Kids Week visuals, bringing consistency and vibrancy to the campaign and creating assets that would be used year on year.

This brand was a huge success with both audiences, theatres and the internal team. In 2023, the team agreed we should use the same visuals to continue to build on this recognition.

The Kids Week brand needs to convey a sense of fun while also being flexible enough to work with shows aimed at very young children right through to shows aimed at teens. The colours are varied and bright with elements of other Official London Theatre brands. The rainbow-esque pattern is bright and leaves opportunities for animation. The treated text can also be recoloured or edited to emphasise a sense of playfulness in communications.

I developed a selection of animated stickers for social media. The stickers have a playful, retro feel intended to come across as childish and celebratory. These can be used by our in-house team, shows and other partners to keep the Kids Week brand strong and encourage others to make the brand their own with creative use of assets.